According to a survey conducted in January 2023, collecting information online was the most common activity among respondents in Japan who engaged in fandom activities (oshikatsu). While 74 percent had previously gathered information on the internet, over 55 percent of the respondents said they had purchased goods. A majority of survey participants reported spending up to 10 thousand yen on fan activities each month in the same survey. Oshikatsu, a combination of the words oshi (a favorite member of a band, sports team, etc.) and katsu (activity), describes activities aimed at supporting a favorite personality, character, or object.
Most popular types of fan activities (oshikatsu) in Japan as of January 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Neo Marketing. (March 13, 2023). Most popular types of fan activities (oshikatsu) in Japan as of January 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1416018/japan-most-popular-fandom-activities/
Neo Marketing. "Most popular types of fan activities (oshikatsu) in Japan as of January 2023 ." Chart. March 13, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1416018/japan-most-popular-fandom-activities/
Neo Marketing. (2023). Most popular types of fan activities (oshikatsu) in Japan as of January 2023 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1416018/japan-most-popular-fandom-activities/
Neo Marketing. "Most Popular Types of Fan Activities (Oshikatsu) in Japan as of January 2023 ." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1416018/japan-most-popular-fandom-activities/
Neo Marketing, Most popular types of fan activities (oshikatsu) in Japan as of January 2023 Statista, https://www.statista.com/statistics/1416018/japan-most-popular-fandom-activities/ (last visited December 22, 2024)
Most popular types of fan activities (oshikatsu) in Japan as of January 2023 [Graph], Neo Marketing, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1416018/japan-most-popular-fandom-activities/
