Most popular types of fandom activities in Japan 2023

Published by Statista Research Department, Jan 9, 2024

According to a survey conducted in January 2023, collecting information online was the most common activity among respondents in Japan who engaged in fandom activities (oshikatsu). While 74 percent had previously gathered information on the internet, over 55 percent of the respondents said they had purchased goods. A majority of survey participants reported spending up to 10 thousand yen on fan activities each month in the same survey. Oshikatsu, a combination of the words oshi (a favorite member of a band, sports team, etc.) and katsu (activity), describes activities aimed at supporting a favorite personality, character, or object.

Most popular types of fan activities (oshikatsu) in Japan as of January 2023

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Release date

March 2023

Region

Japan

Survey time period

January 17 to 19, 2023

Number of respondents

1,104 respondents

Age group

20-79 years

Special properties

among respondents who engage in fandom activites

Method of interview

Online survey

Supplementary notes

Respondents were asked about activities they have engaged in in the past.

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